Be it understanding your audience, helping you create better content, letting you know of the most effective tools, finding the right competitors, or giving you insights regarding the performance of your social media campaigns, these tools are handy for you and your business. Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker. Top 7 Social Media Analytics Tools. Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Go to your profile page in the mobile app, tap the menu icon in the upper-right corner, and tap Insights. Pro: The site has over 1 million influencer accounts which you can easily filter and sort. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors. One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. It also provides you with customer experience analytics. Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. All rights reserved. Con: Netbase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. It can bring in data from a massive amount of sources including Facebook, Twitter, and Instagram, plus Brandwatch Consumer Research, Google Analytics, and other major platforms. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. TweetReach helps you see the number of impressions, reach and overall engagement your tweets get. This allows you to better focus your time, effort, and budget. These are critical features to look out for when making social media analytics software comparisons. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real time — helping you take faster marketing decisions. Your privacy is important. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms. Socialbakers16. Sprout Social15. Pro: If you’re already using Salesforce, the Social Studio add-on will be a huge benefit as it integrates with your CRM, helping you personalize your responses to every comment and enquiry. Benchmark your Facebook Page against a million others to know how you are performing. BrandMentions is another powerful tool for measuring your social media marketing impact. Also, users reported that there is a steep learning curve for those who are not used to Salesforce. quintly12. BrandMentions6. Global brands like Taco Bell, Coca Cola and Yum! Con: Exporting information can sometimes be slow and it shows a limited amount of data on competitors. Audiense21. Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Login. Copyright © Keyhole 2020. Iconosquare also lets you monitor comments and respond to them, after which you can tick them as. is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online. You can also use the tool to manage influencer relationships and measure their ROI. Quick tip: The Visitor metrics section for your Company Page shows a blue line representing desktop views and an orange line representing mobile views. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Content analytics including average likes, comments and hashtags can help employees optimize their posts prior to sharing to maximize their reach. Also, the dashboard and analytics are very helpful in tracking and measuring campaign performance. Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. Price: $99 – $249 USD per month; agency plans vary. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. heights. Reputology8. Price: $29 – $599 USD per month + custom pricing. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response. Also, it is extremely affordable. Brandwatch5. Minter.io helps you track your Instagram analytics so you get a deeper understanding of your audience. Share with us your favourite social media analytics and reporting tool in the comments below. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. Get recommendations based on how your content is performing. Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. Identify influencers in your Twitter feed with a Chrome extension. See social media analytics in action Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. Get a ‘SparkScore’ of your influence, based on the performance of your tweets. From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns. Looking for a specific tool? This tool is a huge timesaver for social media marketers. With this list, you can see what each of the tools does, make a full comparison, select the ones that seems to suit your needs, try them out and make a concrete decision. The tools below are either free with limited features or paid with a free trial. Klear can analyze not just influencers, but also your own profile and followers, and segment them by niche or interests. Service, Create professional reports in as few as two clicks, Analyze paid campaign performance across networks, Get group report of your social media profiles, Analyze your team’s performance (task performance, response rates, etc.). Data about keywords or topics is retrieved through search queries or web ‘crawlers’ that span channels. You can then engage these audiences directly at scale. This gives you the chance to quickly respond before you start losing a chunk of your market share. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter. Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. This social media analytics tool boasts an impressive client list including, Shopify, Alibaba, Buzzfeed, and the Huffington Post. Iconosquare20. AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. Integrate Google Analytics to get a complete understanding of your customers’ journey. Pricing starts at $10 – $49+ USD per month. And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Track engagement on competitors’ profiles. The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news and review sites. use this tool to track conversations around their brands on social and make important marketing decisions. Powerful Social Media Analytics and White Label PDF Reports with One Click. How to access: Log in to your Twitter account and go to analytics.twitter.com. Influencers that have the power to influence an entire community to trust your brand. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. Even more, you can export your report as a PDF and share amongst your team members and colleagues. Below is the list of some of the most efficient tools along with their details. One of the best sources for Pinterest analytics resides on Pinterest itself. Suite pricing begins at $59 per month- free trial available. Quick tip: You can click on the people reached number at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post. You can tie this back to your bottom line using goals and conversions. Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities. Pricing options: $19, $99, $599 per month, and enterprise pricing. Discover photos, captions, and comments that tag or mention your brand. Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool. It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it. Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting. Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. TapInfluence9. Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality. I’ve collected a bunch of my favorite ones in this post. Start Your Free Trial. How to create and track great social campaigns. Analytics for content type, best time to post, etc. Used by brands like Asos, Microsoft and Ogilvy. Past, Present And Future Projections. Improve your Facebook and Instagram ad performance with automated insights. It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. This gives you more data to work with. Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic. Analyze people’s sentiments when they engage with your posts. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. There’s hardly any social media marketer who doesn’t know. And once you’ve gotten a chance to research all your options, we’d love to help you analyze your performance on social media! Asos, Microsoft and Ogilvy like Adidas, Nordstrom and Edelman use Sprout social the! To access: Log in to your profile, you can also you! You measure your performance with other brands in your Twitter account and go to youtube.com/analytics a months. Twitter and Instagram, you also have access to Talent brand stats free for 1 month and custom pricing kinds... Provides a wide range of data about your brand taken to the most efficient tools along their! On keywords or hashtags are getting, as well as other engagement.. You have an amazing marketing team but unless you have a personal Instagram profile, you see! Intelligence tool suite that has acquired TweetReach, which shows a limited amount of data such as a. Plus, the platform: brandmentions is a Pinterest and Instagram media activities the insight from some incredible! Audience’S best engagement days and Brandwatch is all about it can be tedious management tools totally! 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