Marketing Paper - MAC Cosmetics - Product & Place Strategy 10696 Words | 43 Pages. Thirty of these stores are located in France and others are in places like India, the United States, Canada, and Australia. Focus on customer loyalty 5. Actually, its premium prices for premium products are the reason why consumers find MAC Cosmetics desirable and the great purchase. Bags, accessories, applicators, containers, customized palettes, pro palettes, all types of brushes, brush kits, face brushes, lip brushes and eye brushes. Its premium prices for the products are the reason for its great purchase and why consumers find MAC Cosmetics desirable. MAC Cosmetics has the distinction of being named one of the three top-brands in makeup category. MAC offers makeup in a variety of tones, and colors that is durable for long hour photoshoots. Promotions– MAC Cosmetics has created a name for itself by working with professionals from the world of fashion. have many photos of models and celebrites showcasing their products. Here Are 10 Marketing Tips To Promote Your Cosmetic Brand Effectively 01. References It has a highly targeted content strategy that is fulfilling the needs of consumers, earning shares and interactions on the key social media platforms. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Mac Cosmetics The Marketing Mix Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. MAC which stands for Makeup Art Cosmetics is a cosmetics manufacturer stylized itself as M.A.C. The unsolicited endorsements from celebrities have helped MAC Cosmetics in reaching new heights. Some specific channels also offer their products. They also offer skin care products as well as cosmestic brushes and applicators. The first store of MAC was opened in Greenwich Village in the year 1991. The product portfolio of MAC Cosmetics includes makeup for face, eyes, lips, skin care and primer, brushes and tools and fragrances. Estee Lauder gains control (bought 51%) and MAC Aids Fund introduced in … In December, the collection was restocked because of high demand. It faces competition from the following. In the 1990s it had one hundred stores and currently, the company owns one thousand independent outlets that are spread over seventy countries. Face – Face palettes and kits, pigments and glitter, contouring and highlighting, face primer, concealer, bronzer and blush, powder and foundation. 7:38 . MAC Cosmetics Positioning Focusing on developing professional quality products. Your small cosmetic brand needs a clever business promotion plan to not only tackle the competition but also to eventually become a leader in your specialty of cosmetics products. I much rather buy an issue of Vogue for my Ipad that I can come back to at any time, explore the products that are inside, watch videos and save the planet by not buying the paper issue. ... Marketing Plan Sample - 5 Simple Steps to Market Any Business - Duration: 7:38. It has consultation services, which can be booked via the phone or via its website. The brand has collaborated with Famous personalities like Jeremy Scott in 2018, Nicki Minaj in 2016 and Patrick Starr in 2017 to increase its brand visibility. In addition to that, it is … Makes direct relationship– The Company believes in building a direct relationship with its customers and so it offers personalized services. It offers something that is unique and cannot be occupied because it keeps on evolving with time. Girls within this age group are highly influenced by what their peers are wearing and thinking. It has freestanding stores and counters at the world’s leading retail markets, which is recording pace. MAC can promote more if there were advertisement and or events where consumers could try the product before they buy the product, MAC in the product life cycle is in the stage of growth. – M.A.C Cosmetics started its journey by distributing its products between models, photographers, and family members. PROMOTION - advertising The price of the products product - Services PRodut - PRODUCTS The price for M.A.C. (Miracle, 2015). Everything came in black pots rather than compacts. … INTEGRATEDMARKETINGCOMMUNICATIONSPLAN: MAC)COSMETICS) Preparedfor:)David)Marskell) Preparedby:)Nayyarah)Arshad) Date:) December3,2012) CourseCode:)MKT)2250) It has well-trained and excellent support staff that provide make-up lessons, application procedure as part of customer services. With a blend of design and quality, MAC cosmetics have been able to create a solid image that has the power to differentiate itself from its competitors. companies that offer similar products and services of makeup in the cosmetic industry. It has gained a worldwide respect and recognition via its products. Your small company may not be ready for the big retailers. Lamb/Hair/McDaniel). Consumers are encouraged to share their makeup looks using #WhatsYourThingonsocial. They can be only purchased via its personalized MAC stores and its authorized dealers House of Frasers, Debenhams and Selfridges. Product prices are a bit higher than its competitors but the company is not worried as it is sure of its loyal customers. 3. MAC also referred to as Make-up-Art Cosmetics, is a highly distinct corporation. To date the foundation has raised over $295,000,000 usd since its inception in 1994. MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Offering more than 100 shades of professional quality cosmetics for All Ages, All Races, and All Genders. MAC Cosmetics started its journey by distributing its products between models, photographers and family members. ''MAC Cosmetics intensive distribution takes place at mainly all MAC Pro stores. Offering products from over 128 different lipstick shades alone, to foundation, nail polish, eye shadow.. even to their own wipes! Mac cosmetics’ has been revealed as the runaway social media leader in the fashion retail sector. Mac does not utilize business schemes that are fancy. MAC Cosmetics is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. 4.5 Marketing Communications Plan 4.5.1 Target Market In order to increase brand awareness and appeal to a larger audience, MAC Cosmetics must give more attention to the working women market as they make up a large portion of cosmetic users. One way Maybelline’s managed to pull ahead is through its use of word-of-mouth marketing, with its incredibly cost-effective returns. Marketing Strategy M.A.C Cosmetics markets its goods and services to both individuals and organizations. 2. As for M.A.C cosmetics its priority is to provide high quality makeup that anyone will be able to use. M.A.C. Founded in Toronto, Canada, the company currently has its headquarters in New York City and it became a part of the Estee Lauder Company in 1998. Brand extensions justify premium “skimming” price 3. MAC realises its responsibility towards the community and has set up MAC Aids Fund in the year 1994 to support victims of HIV/ADS via its charitable trust. One of the many reasons that make this company’s products unique is that MAC Cosmetics was one of the first brands that had a variety of skin tones. MAC Cosmetics SWOT Analysis MAC Cosmetics Strengths Below are the Strengths in the SWOT Analysis of MAC Cosmetics: 1. The cosmetics are more suitable for white skin and less suited for dusky skin tones. Its cosmetics can only be purchased via its personalized MAC stores and its authorized dealers House of Frasers, Debenhams, and Selfridges. It offers something that is unique and cannot be copied because it keeps on evolving with time. Suitable for Caucasian skin tones: MAC Cosmetics are based on research done on Caucasians. M. A. C. has become synonymous with glamour and stardom. In December the collection was restocked because of such high demand. 5. Its headquarters base is at New York City in the United States. Now M.A.C markets to women of all ages and ethnicities.Although M.A.C Cosmetics … The second product feature will be how MAC eye shadow and powder glides on one’s skin. The company builds a strong bond with its customers by intimating with professionals’ hip and irreverent attitude of products that make it an award-winning product, which did not go unnoticed by the cosmetics industry. Take what worked from these companies and make it your own. MAC Cosmetics has created a name for itself by working with professionals from the world of fashion. The company took the industry by storm, offering a wide range of products that managed to blend street shrewdness with glamorous style and panache. The consumer packaged goods industry is inundated with the next best thing, so when it comes to selling cosmetics in a … – MAC Cosmetics has created a name for itself by working with professionals from the world of fashion. In 2012 worldwide cosmetics market was valued at approximately €180 billion worldwide, of which 16% was related to make-up, (Appendix 1); according to L’Oréal estimates (Appendix 2) it grew 3,8% in 2013. With a blend of design and quality, MAC Cosmetics has been able to create a solid image that has the power to differentiate itself from its competitors. Some specific channels also offer their products. It has gained worldwide respect recognition via its products. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto. In 2013, Rihanna worked with MAC to launch her own shade Riri Woo, which was a direct hit with customers. January 7, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles, MAC Cosmetics is a subsidiary of its parent company Estee Lauder Companies. MAC has a portfolio that shrieks of high premium goods and hence the company has adopted a premium pricing strategy for all its products. Earlier this year, cosmetics label MAC launched a creative collaboration with Tencent-owned fantasy game Honor of Kings, China’s most popular mobile game. MAC Cosmetics started its journey from a counter in a departmental store in Toronto in Canada and with time has spread to other parts of the world. People are willing to pay astronomical figures so that they can stay attached to this high-profile brand name. Every aspect of what makes MAC Cosmetics; “MAC” being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. One does not need to be a professional makeup artist to use their products. MAC Cosmetics is a classic and iconic brand that has a timeless quality attached to its brand power. Price– MAC Cosmetics have a niche following in the fashion and retail market. 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